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With a new year right around the corner, it’s never too early to start planning your upcoming digital marketing campaigns. Video marketing is the present and future of marketing, which is why online marketers need to embrace short-form videos in 2022 and beyond. There’s a reason why today’s top platforms such as Instagram, TikTok, YouTube, Pinterest, and LinkedIn have expanded their short-form offerings. The fact is that, as humans, we love ingesting information from short videos. Video content is fun, exciting, and entertaining.

What are short-form videos?

As the name implies, a short-form video is a short video clip. Short-form videos last anywhere from 2 minutes to 30 seconds. Be aware that short-form videos are different on every platform. TikTok allows videos up to 3 minutes long, while Twitter videos can only be as long as 2:20 minutes. While short-form video is best known for its entertainment value, it can be adapted and used for branding, marketing, and outreach for any business.

Why short-form videos will be so popular in 2022

Video content is already popular today, but it’s expected to become even more popular over the next year. Short-form videos will likely become the go-to form for new content because of their versatility and ability to engage audiences of all ages and types.

Short-form videos can be used for a wide variety of purposes, including:
• Behind the scenes videos
• Product teasers
• Brand challenges
• Influencer ads
• Explainer and educational videos

So whether you’re looking to educate customers about your service or if you want to give a sneak peek of a new product you’ll be launching, you can use short-form videos to achieve just that. Short-form videos are also expected to continue to boom in popularity because people love videos. Video content is convenient and fun. There’s a reason why more than a billion hours of YouTube content is watched every single day.

Benefits of using short-form videos

Short-form videos are a rich, visual medium that allows your brand to tell a compelling story. Marketers across the globe have embraced video content for several reasons. Some of the top reasons to use video marketing include:

• Meeting consumer demands
• Increasing revenue
• Increasing conversions
• Influencing buying decisions
• Ranking higher in search engine results
• Increasing website traffic

If you’re looking for a marketing campaign that offers an impressive return on investment, be sure to embrace short-form videos in 2022 and beyond.

Final thoughts

Relevant and well-crafted video content is guaranteed to grab a users’ attention. This is crucial in a world where digital competition is higher than ever. Understanding how each of today’s top social media platforms works regarding short-form videos allows you to engage and interact with your audience in a more fun, personal way.