Privacy Policy

Emotio Design Group Ltd protects the privacy of our users. We want to provide a safe and secure user experience.

We will use our best efforts to ensure that the information you submit to us remains private, and is only used for the purposes set out in this policy.

1. Introduction

Emotio Design Group Ltd (“Emotio”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website at emotio-design-group.co.uk, contact us, or use our services. Please read it alongside our Cookie Policy.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR) and other applicable privacy legislation.

2. Who We Are

Emotio Design Group Ltd is the data controller responsible for the personal information collected through this website and our business activities.

Registered Office:

9 Park Place, Newdigate Road

Harefield, Middlesex

UB9 6EJ

Company Number: 07110783

ICO Registration Number: Application ref C1967661

Email: [email protected]

Telephone: 020 8385 5050

3. Information We Collect

Depending on how you interact with us, we may collect the following:

Information you provide to us

Name
Company name and job title
Email address
Telephone number
Project or enquiry information
Messages submitted through our contact forms or by email

Information collected automatically

When you visit our website, we and our analytics and advertising partners may collect:

IP address and approximate location
Browser type and device information
Operating system
Pages viewed and links clicked
Referring website
Date and time of your visit
Cookie and online identifiers

4. How We Use Your Information

We use your information to:

Respond to your enquiries
Provide our services and deliver projects
Prepare quotations and proposals
Manage our client relationships
Improve our website and analyse its performance
Maintain the security of our website and systems
Send marketing communications where you have agreed or where permitted by law
Meet our legal and regulatory obligations

5. Lawful Basis for Processing

We only process personal data where we have a lawful basis to do so. The basis we rely on depends on the activity:

Activity	Lawful Basis
Responding to enquiries and providing services	Performance of a contract; legitimate interests
Website analytics and advertising cookies	Consent
Marketing communications	Consent; legitimate interests (business-to-business)
Website security and fraud prevention	Legitimate interests
Accounting, tax and legal compliance	Legal obligation

Where we rely on legitimate interests, we have considered and balanced these against your rights and freedoms, and we will not use your data where those rights override our interests.

6. Marketing

Where you have consented, or where we are otherwise permitted to do so, we may send you information about our services, events and insights. You can unsubscribe at any time by following the unsubscribe link in our emails or by contacting us using the details above.

7. Cookies and Consent

Our website uses cookies and similar technologies to remember your preferences, analyse website usage, improve performance and measure the effectiveness of our marketing.

When you first visit our website, our consent management platform asks you to choose which categories of cookies you allow — Functional, Preferences, Statistics and Marketing. Non-essential cookies (including analytics and advertising) are only set after you give consent. You can change your choices at any time through the cookie banner or your browser settings.

Full details of the individual cookies we use are set out in our separate Cookie Policy.

8. Analytics and Advertising Technologies

We manage tags on our website through Google Tag Manager. Subject to your consent, this may load the following third-party technologies:

Google Analytics 4 – to understand how visitors use our website and measure performance
Google Ads – to measure the effectiveness of our advertising and to show relevant ads
Meta (Facebook) Pixel – to measure and optimise our advertising on Facebook and Instagram
LinkedIn Insight Tag – to measure and optimise our advertising on LinkedIn

These tools may set cookies and collect online identifiers, and some of these providers act as independent controllers of the data they collect. Please refer to each provider’s own privacy notice for further information. Analytics and advertising technologies are only activated where you have given consent.

9. Third-Party Service Providers

We use trusted third-party providers to operate our business. These include services for website hosting, email and productivity (Microsoft 365 and Google Workspace), cloud storage, customer relationship management, email marketing, analytics and advertising, and video conferencing.

These providers only process personal data on our instructions, or under their own legal responsibilities where they act as independent controllers. Where a provider processes data on our behalf, we have a written Data Processing Agreement in place.

10. Artificial Intelligence

We may use approved Artificial Intelligence (AI) tools to assist with administrative tasks, content creation, data analysis and customer service. Where AI tools are used:

personal information is handled in accordance with applicable data protection law;
confidential or personal information is only processed using AI systems approved by the Company and subject to appropriate contractual and technical safeguards;
AI-generated outputs are reviewed by a person before being relied upon;
we do not use AI to make solely automated decisions that produce legal or similarly significant effects on individuals.

11. Automated Decision Making

We do not use your personal information to make decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you.

12. Embedded Content and Links

Our website may include embedded content (such as videos or maps) and links to third-party websites. Embedded content from other websites behaves as if you had visited that website, and those sites may collect data about you, use cookies and monitor your interaction with that content. We are not responsible for the privacy practices of external websites, and we encourage you to read their privacy notices.

13. International Transfers

Some of our approved service providers — including certain analytics, advertising and cloud platforms — may process personal information outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, including UK adequacy regulations, the International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or other approved transfer mechanisms.

14. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or regulatory requirements. By way of example:

enquiry information is retained only for as long as necessary to respond to your enquiry and to manage any subsequent business relationship;
marketing contact data is retained until you withdraw consent or after a period of inactivity;
client records are typically retained for the duration of the engagement plus six years, in line with our contractual and accounting obligations;
website analytics data is retained in accordance with the settings of the relevant analytics platform.

When personal information is no longer required, it is securely deleted or destroyed.

15. Your Rights

Under UK data protection law, you have the right to:

request access to the personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your information where appropriate;
restrict or object to our processing of your information;
request the transfer of your information (data portability) where applicable;
withdraw your consent at any time where our processing relies on consent;
lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of these rights, please contact us using the details below. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.

16. Children’s Privacy

Our website and services are directed at businesses and are not intended for children. We do not knowingly collect personal information from anyone under the age of 16. If you believe we have inadvertently collected such information, please contact us and we will delete it.

17. Security

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure. These include access controls, encryption, secure hosting and staff training. We regularly review and update our technical and organisational security measures to reflect changes in technology, business operations and emerging cyber security risks. While we take all reasonable steps to protect your data, no method of transmission over the internet is completely secure.

18. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Emotio Design Group Ltd