Rolstons Estate Agents
Rolstons is a leading independent estate agent – the fastest-growing local estate agency brand – constantly challenging tradition because they desire to improve the way the Real Estate industry operates. They do business differently to give property owners the edge with the expertise, integrity, and personalised outcomes their clients expect.
Paul Gillespie - Managing Director
"I have been working with Emotio for several years, and whenever I call on them for both small and large projects, urgent or planned they always take a no fuss approach to delivering outstanding designs time and time again. The team are a pleasure to work with and I wouldn't hesitate to recommend them."
Emotio worked with Rolstons, a new Estate Agency, to develop their brand.
Having worked with the owner of the Agency for many years in a prior successful business, we understood exactly what was needed to achieve success. We put together comprehensive marketing collateral and initiated digital campaigns through Google & Social media platforms to build name recognition within the local area.
The collaboration between our expertise and Rolston's ambitions paid off quickly; as an immediate result of our efforts, they experienced increased valuations that have set them up for success from day one onwards.
The Challenge
Rolstons needed to establish their new estate agency and quickly evolve the brand in the local Watford area as a trusted and professional agency of choice for the upper end of the market.
The company chose to focus on two main areas:
- Establishing credibility in the industry by creating a strong online presence
- Developing an advertising campaign that would appeal to new clients and those considering moving or letting their property.
The Solution
We worked to create clear guidelines and rules around brand usage and implement these across a multi-tiered marketing approach which included leaflet drops, folders and other marketing collateral. We also created an effective digital strategy utilising Google Ads and optimising social platforms to drive potential client engagement and help amplify their brand and generate enquiries for property valuations.
Services
- Branding
- Design for Print
- Web Design Support
- Google Ads
- Social Ads
The Result
Rolstons have quickly become one of the leading estate agents in Watford, with engaging social media advertisements reaching an impressive 80k local targeted timelines in three months. Their Google Ads campaigns also thrive, boasting a 9.41% click-through rate at an economical cost per view! To top it off, their professional brand identity has been well received and complements their reputable business.