Aston Chase, one of the UK's leading estate agents.
Aston Chase sought assistance from Emotio to improve their website's search engine rankings and increase organic traffic. To further amplify the effects, they conducted extensive social media campaigns with Google Ads, resulting in an uptick in valuation enquiries and viewings.
After working with Aston Chase for a few years, we rebuilt their website with better optimisation! The site is fully integrated with reapit CRM and has become one of our favourites.
Aston Chase’s online presence was in need of a revamp – their website had become tired and difficult to manage. This lack of visibility, combined with an underdeveloped social media strategy caused the estate agency to suffer an unfortunate dip in Google rankings. To remedy this situation, and maximise potential valuation enquiries & viewings they were going to need more online exposure and a new website. We also needed to focus efforts on driving targeted campaigns towards high net worth individuals who matched its premium client base.
- Website Technical Audit
- Search Engine Optimisation
- Google Ads
- Social Advertising
- Website Design
- Website Development
- Reapit Integration
In the first 3 months, we made a significant impact in our search engine optimisation strategy. Many issues with the Aston Chase website built on Joomla were identified during the technical audit. Many of these have been overcome; however, a decision has been made to rebuild the website in 2019.
Implementation of on-page factors has seen a significant rise in quality keyword rankings, including ‘Luxury Property Experts’ and ‘Estate Agents Regents Park’, now in the top 5 positions.
On-going quality link building has increased the trust score to 42 from the historic 11.
Regarding Google Ads, for a low spend per month our quarterly results looked great, we generated nearly 4000 clicks. Our average CTR is now 5.93% which is 34.77% higher than the industry average. We have recorded 506 tracked events with 180 phone calls, 78 enquiries and 71 bookings for prime property viewings.
On social ads, our awareness campaign resulted in a 9,140 Estimated ad recall lift (people) and was served 223,525 with Landing page views at just £0.23 Per view. Our specific development and property campaigns drove visits directly to the property details pages resulting in 22 viewing enquiries on properties ranging from £2M. Over the last quarter, we also generated four lead forms for prime London property valuations.
Visits to the website resulted in tracked phone clicks, viewing bookings, enquiries and valuation requests.
Finally, the website design and build have resulted in a best-in-class website for the Estate Agency industry.