Royal Institute of British Architects

The Royal Institute of British Architects is a professional body for architects, primarily in the United Kingdom but also internationally, founded for the advancement of architecture under its royal charter granted in 1837.

Clare Watson - Director of Marketing

"We are delighted with the service provided by DNA and Emotio. The team was proactive, knowledgeable and supportive throughout our project. We will certainly work with them again, and would recommend their services to others seeking a development, digital marketing or search agency partner."

RIBA leveraged the talents of Emotio and DNA to complete two major business initiatives.

Auditing, strategising, setting up and training RIBA's marketing team on their multidimensional social strategy and search engine optimisation was the first part. The second provided an insightful business analysis to define RIBA's digital vision.

To tackle this challenge head-on, an ambitious undertaking called Project Neo materialised - a solution that, once we had documented, ultimately came under RIBA leadership for delivery.

The Challenge

The Solution


  • Search Engine Optimisation
  • Social Strategy and Set Up
  • Business Analysis, Scoping and Specification

The Outcome