RIBA leveraged the talents of Emotio and DNA to complete two major business initiatives.
Auditing, strategising, setting up and training RIBA's marketing team on their multidimensional social strategy and search engine optimisation was the first part. The second provided an insightful business analysis to define RIBA's digital vision.
To tackle this challenge head-on, an ambitious undertaking called Project Neo materialised - a solution that, once we had documented, ultimately came under RIBA leadership for delivery.
RIBA’s social channels were not reaching their full potential; posts were inconsistent, and engagement needed to be improved. To tap into the power of these digital platforms, RIBA needed to embrace a structured approach with accompanying tools that would allow for an effective strategy moving forward. Additionally, they sought assistance in defining their technology roadmap and digital vision – essential components for delivering quality membership offerings through interconnected systems that fit modern times.
- Search Engine Optimisation
- Social Strategy and Set Up
- Business Analysis, Scoping and Specification
Our team set up, defined and delivered RIBA’s social strategy.
“Damon delivered Social Media training in a creative and visual way, making it easy to understand and incorporating live demos which also helps. I would recommend Damon to any business new to Social Media.”