Daytona operates the UK's premier kart racing circuits. They have 28 years of experience delivering the most exciting events and unrivalled safety and customer service. Located in Tamworth, Milton Keynes and Esher, Daytona entertains over 100,000 drivers each year at its venues. They also provide special events on bespoke street circuits and at existing circuits worldwide.
Jim Graham - Director
With Emotio's digital marketing expertise, Daytona Karting sought to accommodate an uptick in track day reservations from corporate and individual groups.
By creating a tailored promotional campaign based on seasonal influencers we were able to achieve remarkable results.
Daytona Karting sought to accommodate an uptick in track day reservations from corporate and individual groups. To reach this goal, Daytona partnered with Emotio for a tailored promotional campaign based on seasonal influencers such as weather trends and holiday offers. The two teams worked together towards maximising website conversion rates – all while creating memorable experiences at their state-of-the-art raceway.
- Google PPC
- Social Advertising
- Conversion Rate Optimisation
- Advanced Google Analytics
Our team achieved remarkable results with a 10% conversion rate and average cost per booking of £6. Through paid advertising, we saw an impressive month-on-month rise in website traffic from the greater awareness generated.