Daytona Motorsport
Daytona operates the UK's premier kart racing circuits. They have 28 years of experience delivering the most exciting events and unrivalled safety and customer service. Located in Tamworth, Milton Keynes and Esher, Daytona entertains over 100,000 drivers each year at its venues. They also provide special events on bespoke street circuits and at existing circuits worldwide.
Jim Graham - Director
"It was a pleasure to work with Emotio. The staff are friendly and extremely helpful . They were available to offer advice and answer all of my questions. Emotio is a great company and I would recommend working with them."
With Emotio's digital marketing expertise, Daytona Karting sought to accommodate an uptick in track day reservations from corporate and individual groups.
By creating a tailored promotional campaign based on seasonal influencers we were able to achieve remarkable results.
The Challenge
Daytona Karting sought to accommodate an uptick in track day reservations from corporate and individual groups. To reach this goal, Daytona partnered with Emotio for a tailored promotional campaign based on seasonal influencers such as weather trends and holiday offers. The two teams worked together towards maximising website conversion rates – all while creating memorable experiences at their state-of-the-art raceway.
The Solution
Our team crafted a sophisticated display network campaign involving carefully selected placements and topics to gain maximum reach and effectively target those likely to be interested in Daytona reservations or businesses seeking corporate events. Our Google PPC campaign was further optimised by targeting keywords of prospective Go Karting customers based within 10 miles of the Daytona track locations. We also set up campaigns for competitors to ensure our ads always appeared above others in the area. A thorough analytics funnel featuring cross-domain reporting was set up to ensure accurate performance tracking.
Services
- Google PPC
- Social Advertising
- Conversion Rate Optimisation
- Advanced Google Analytics
The Outcome
Our team achieved remarkable results with a 10% conversion rate and average cost per booking of £6. Through paid advertising, we saw an impressive month-on-month rise in website traffic from the greater awareness generated.
