Hospitality & Travel

Bon Soiree

Fine Dining for Private Jets. Bon Soiree believe clients who use the most exclusive form of travel should experience the most exclusive form of dining. Thus, they have created an exquisite menu tailoring their services to suit their consumers' taste/palate and providing an unparalleled dining experience above the ground.
Passion for cookery is in the hearts of every qualified chef at Bon Soiree, instilled with only using the finest ingredients in the world since 1997.

Bon Soiree Meal

Bon Soiree needed a specialist company who could design and market to the worlds elite.

Bon Soiree has taken its digital strategy to the next level with support from DNA | Emotio. With a new, dynamic website complete with an online menu and highly effective advertising campaigns, they now possess all the tools necessary for displaying their services in whatever way best suits them. These resources also allow Bon Soiree to manage order submissions and website content effectively.

The Challenge

With growth comes the responsibility to provide a seamless experience in all aspects of service for Bon Soiree. With this in mind, Bon Soiree was looking to take the next step in the evolution of their online presence. Thus, the proposal consisted of a dynamic website menu with mouth-watering features such as a responsive background based on the timeline of meals and an effortless channel for customers to browse and order with Bon soiree. From a digital marketing perspective, as Bon Soiree offers a niche service, using search campaigns would be at the bottom of the funnel due to the need for awareness to be brought to the service itself and the brand.

The Solution

Through revamping the Website aesthetics, Bon Soiree reflects a professional business with increased confidence in their product. Furthermore, our innovative solution to a dynamic background gives a fresh user experience for customers to embrace while navigating a luxurious menu improving the overall service Bon Soiree is providing. We have implemented amazing animations, interactives, and functionalities without compromising the site speed and user experience. Our team helped create videos for the client to showcase their service, which would be used in video and performance max campaigns to bring awareness to the service and brand in the most strategic way possible.


  • Website Design
  • Website Development
  • Google Ads
  • Video Creation

The Outcome

Bon Soiree’s exclusive offerings were given a platform to shine with the launch of their modern website. Thanks to this, customers could experience an intuitive user journey and unique ordering process tailored specifically for them. To ensure maximum efficiency when managing orders, our team provided Bon Soiree with a bespoke system made just for them and easy-to-use website management tools too! Raising awareness of these services proved incredibly successful; through video campaigns, we generated hundreds of thousands of views from interested Jet travellers at 0.81 CPC per click – no mean feat by any stretch!