Hospitality & Travel


NOVASOL was founded in Denmark 50 years ago in December 1968 and is now proud to offer a portfolio of over 50,000 self-catering holiday homes in destinations across 28 destinations all across Europe.

Alice Kiewiet - Marketing Manager

"We've been working with Emotio for the past 3 years to drive leads for our holiday home rentals business. They have been fantastic to work with, continually evolving our social advertising campaigns to help with our success in the UK market. I would be happy to recommend them to anyone looking for a great agency."

With Emotio's digital marketing expertise, Novasol UK boosted holiday maker enquiries through a powerful social media campaign.

Year after year of successful planning saw an impressive 10x return on investment for every pound spent.

Facebook and Instagram delivered excellent results.

The Challenge

Novasol, a long-time proponent of traditional advertising methods, was reluctant to embrace digital marketing as part of its strategy. This new foray into social media presented an uncharted path for the business but one that ultimately paid off with increased direct website sales.

The Solution

To engage and capture the attention of our target audience, we employed Emotio’s granular campaigns with expert creatives. For each region, stock video footage was turned into compelling visuals for a successful social strategy that included re-marketing and funnel management tactics.


  • Social Advertising

The Outcome

Our campaign was an outstanding success. We achieved incredible results with a modest budget, reaching hundreds of thousands of engaged users each month and driving cost-effective website clicks that translated into remarkable ROI figures – often at ten times the original investment!