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A crucial part of any digital strategy involves social media marketing and curating brand awareness on the social media platforms where your audience is most active.

You may already include Facebook, Instagram, and Twitter in your digital strategy, which is fantastic! But frankly, if you’re not on the TikTok bandwagon, you’re already behind.

TikTok continues to gain more traction, currently having over 500 million users globally in over 150 countries. With so many active users, marketers and businesses alike are already reaping the benefits of this short video app.

Today we’ll tell you exactly why you should implement TikTok into your digital strategy.

What even is TikTok?

TikTok’s platform allows users to create 15-60 second videos and recently introduced that they’re expanding their max length to 3 minutes per video.

Users then scroll through their video feeds to watch TikTok videos. Users can “like”, comment, and share videos with their friends and through other social media platforms.

Super simple, right? And addicting!

Launched in 2016, TikTok has been a hit from the start. Around mid-2018, TikTok hit the 500 million users mark, of which 41% of the users were between the ages of 16-24. If your business is targeting millennials and Gen-Z, then you should implement TikTok into your digital strategy for this reason.

It’s no secret that TikTok’s users have a ton of fun on the platform. Sometimes it’s hard to look away between all of the viral TikTok dancing videos and funny music overlayed regular videos!

They’re so good at this that the average user interacts with the app for 45 minutes every day.

How You Can Implement TikTok Into Your Digital Strategy

After looking at these appealing statistics, you’re probably thinking, “okay, I have to sign my business up on TikTok.”

The key to doing well on TikTok is to create creative and exciting content so that you get as many likes, shares, and comments on your videos as possible.

The more engagement you receive on your videos, the more likely the TikTok algorithm will push your video to the top of the feed, thus reaching more people.

So, keeping it fun and light is the best way to go!

Brainstorm how you can add value and entertain your audience while being informative.

How to Implement TikTok into Your Digital Strategy in 5 Steps:

Step 1: Create a TikTok channel for your business, where you can upload videos based on your brand.

Step 2: Writer’s block? No problem! Try repurposing your existing and planned blog content (you can tweak your video content slightly to sound more exciting!)

Step 3: Take advantage of influencer marketing and find the right TikTok influencers to promote your brand to their larger audience.

Step 4: Use the right song and tone of voice. Be fun but consistent with your brand on TikTok.

Step 5: Pay for advertising and take advantage of TikTok’s new campaign options.

Pro tip: You can repurpose your TikTok videos for Instagram reels and YouTube shorts to cover all social media channels!

The Benefits of Implementing TikTok Into Your Digital Strategy

The benefits of implementing TikTok into your digital strategy are endless, but the key benefits include:

Large Audience

TikTok has one of the largest audience bases, amassing over 500 million users from 150 different countries. Because of the large audience, you can experiment with targeting different groups and therefore reach more people.

High Engagement

The average TikToker uses the platform for just under one hour every single day. People are constantly engaging with the platform by liking and sharing exciting content.

Engage With Influencers

On TikTok, you have the opportunity to engage with influencers, both micro and macro, who have loyal followers. You can tap into their loyal following and bring awareness to your brand by partnering with these influencers.

TikTok Advertising

Marketers and businesses alike rave about TikTok’s advertising because of the lower competition when compared to other platforms such as Facebook.

Now that you understand what TikTok is, how to implement it into your digital strategy, and understand the clear benefits: what are you waiting for?

Don’t wait to reap the amazing benefits of this incredibly popular social media channel. Your business or brand will thank you for it.