The Dixon
Dominvs took on the challenge of turning a Grade II listed Magistrate's Court in London Bridge into something relevant for modern audiences, embracing its unique character and atmosphere. After gaining permission to construct a 40-room hotel within the building, they continued their mission by acquiring an additional site - formerly home to the area's police station.
After extensive renovations, the Dixon Hotel needed to create a marketing strategy.
This was to drive high-intent traffic and ensure bookings of their luxury accommodations.
To accomplish this task, Emotio was brought on board to launch an effective PPC campaign to deliver guests who were most likely interested in making reservations or booking services with the hotel.
The Challenge
With limited resources, the challenge was to create a launch campaign that could drive room bookings and restaurant reservations. However, careful strategising would be needed for this campaign to succeed.
The Solution
We implemented a strategically executed PPC campaign to deliver optimal results, leveraging targeted audiences and sophisticated optimisation techniques for maximum return on investment.
Services
- Google PPC
The Outcome
Our Google PPC campaign drove immediate bookings. Using target keywords, including competitors such as ‘London Bridge Hotel’, we achieved a 4.3%CTR and an 11.7% Conversion Rate at £8 a booking.