After extensive renovations, the Dixon Hotel needed to create a marketing strategy.
This was to drive high-intent traffic and ensure bookings of their luxury accommodations.
To accomplish this task, Emotio was brought on board to launch an effective PPC campaign to deliver guests who were most likely interested in making reservations or booking services with the hotel.
With limited resources, the challenge was to create a launch campaign that could drive room bookings and restaurant reservations. However, careful strategising would be needed for this campaign to succeed.
- Google PPC
Our Google PPC campaign drove immediate bookings. Using target keywords, including competitors such as ‘London Bridge Hotel’, we achieved a 4.3%CTR and an 11.7% Conversion Rate at £8 a booking.