To maximise B2B enquiries, Riskex enlisted Emotio to strategise an innovative digital campaign for its enterprise Health and Safety software.
Following a comprehensive SWOT analysis of the client's needs, it became clear that leveraging multiple communication channels was the most beneficial approach, especially as the platform had a strong appeal during Covid.
Riskex was facing stiff competition from its rivals, who had a vast advantage in terms of website design, user experience and content clarity. They also offered better calls to action – allowing users to trial their products for free – driving even more engagement. In comparison, the Riskex website did not clearly explain what service or solution it could offer businesses, resulting in campaigns having to do much of the message “heavy-lifting” before customers could arrive onsite with any real understanding.
- Search Engine Optimisation
- Marketing Consultancy
- Google PPC
- Social Advertising
During the Covid period, Riskex achieved success by driving approximately 50-100 leads per month at an economical rate of £50 a lead. These results were generated through phone calls and form submissions that later allowed for the campaign to be taken in-house while the website was rebuilt.