YouTube is one of the social media platforms that are very versatile. Besides its entertainment value, YouTube is an effective marketing platform. Through the platform, you can target a large number of global audiences.
YouTube is now proving that video marketing is a powerful way of promoting your products/services. With two billion active users currently, YouTube deserves your attention if you’re developing a marketing strategy. Remember, in marketing; a large audience comes with success.
Below are some of the benefits of YouTube for your brand marketing and information on how to integrate it into your strategy.
You Tube’s Video Action campaigns
YouTube wants to help people who want to advertise their businesses tap into the fast-growing consumption of YouTube content from home on TV sets. The Video Action campaigns are expanding and to connected TV (CTV) placements.
YouTube recommends Video action campaigns for the generation of sales leads and driving online sales. The Video Action campaigns simplify access to a new customer base in just one single movement. Advertisers can now use YouTube on CTV to move any number of leads and measure conversions more quickly and conveniently.
With video consumption on a steady increase, CTV has also seen a sharp rise. More and more people now watch online videos on their home TV sets. Therefore, it’s time for you to do that video and post it on YouTube.
Since the Video Action campaigns can now display a URL link at the bottom of the screen, it prompts action on your brand website. Knowing that people cannot tap on a URL link on a TV set, Video action now becomes one of the best direct response ways as the URL is displayed at the bottom of the screen, and your viewers can use it to get to your site.
Notably, YouTube had 120 million people streaming YouTube or YouTube TV on their home TV screens in 2020 alone. This large number of viewers signifies a massive pandemic-lead consumption shift into the big-time leagues following the likes of Netflix and Disney.
With YouTube Content now being displayed on more giant screens, the content can reach a wider audience. Hence, the platform aims to give advertisers more options to reach their audience with unique and committed CTV options. So now, your advertisement can reach a broad audience with just one video.
The CTVs are an excellent addition and valuable for brands looking for a more traditional way of advertising. TV-like ad placement will do the trick. CTV consumption is steadily rising, and TV-like ads are more affordable and will reach specific audiences.
If you are looking to market your business and drive a considerable number of leads, YouTube TV is your thing. The option makes it possible also for advertisers to use TV-like ads more affordably. Furthermore, the ads can better select the target audience to maximize efficiency and better balance the cost.
In addition, your viewers can share your video with their friends, reaching a wider audience.
YouTube Video action is worth considering as a marketing tool for your business. Social media is the way the whole world is going. So should your business. Invest in this speedily rising lead-generating method to present your unique content quickly to your viewers.