Introduction (with a splash of personality)
Let’s be honest – the wine world isn’t what it used to be. It’s no longer just about dusty cellars, cork-sniffing sommeliers, and sticking to what your grandad drank. Today’s wine industry is shaking things up faster than a Champagne bottle at a wedding. From sober-curious Millennials to TikTok sommeliers and wine in cans (yes, really), the landscape has shifted. So, what does it all mean for wine marketers?
Enter our brand-new, beefed-up 31-page white paper, Wine Industry Marketing Trends & Tactics 2025 – a joint creation with the clever folks at Emotio Design Group. After the glowing feedback on our bite-sized 7-page version earlier this year, we realised it was time to go full-bodied. We’ve doubled down with case studies, practical tips, and strategic insights you can use, not just nod at over a glass of Malbec.
This isn’t your usual industry snoozefest. We’ve packed it with real-world wisdom across nine hot topics that matter to wineries, wine marketers, and tourism pros. Think:
- Mindful drinking (aka making money while your customers count their steps)
- Canned wine on-the-go
- Premiumisation (without sounding pretentious)
- Digital domination (your website is your new tasting room)
- Social media savviness (hello, #WineTok)
You’ll find stats, stories, and simple steps to take action. Whether you’re a boutique winemaker trying to stay ahead of the curve, a marketing agency working with vineyards, or just a wine lover curious about the business behind the bottle, this guide is your new secret weapon.
Oh, and did we mention it’s free? Just fill out the form and download your copy. We won’t make you jump through hoops or name your favourite grape (though we’d love to hear it).
Ready to future-proof your wine marketing? Pour yourself a glass, grab the guide, and let’s uncork what 2025 has in store. Fill in the form below for instant access.
