Red Carpet Beauty was in need of a digital transformation, so they turned to us for help.
By optimising their Google and Facebook Ads presence as well as redesigning the website from Red Carpet Manicure to Red Carpet Beauty, we delivered impactful solutions.
Engaging shoppers with more meaningful beauty experiences while driving brand awareness and conversions.
Red Carpet Beauty is an e-commerce website, which can often lead to difficulties with tracking e-commerce in Google Analytics. Red Carpet Beauty requires more engaging user shopping experiences, providing enhanced business agility and productivity and enterprise-grade Scalability and Performance. Red Carpet Beauty requires more secure payments with easier maintenance and upgrades to the website.
- Brand Strategy
- Website design
- Web Development
- Google Ads
- Social Ads
Using enhanced e-commerce analytics, we were able to identify stages in the payment process that needed changing and actively implemented ways to decrease people leaving this process. We carried out many functionalities and integrations throughout the Red Carpet Beauty website including payment gateway, guest checkout functionality, ability to visit order history and edit your own profile, blogs, UX and design, Trustpilot integration, videos, integration with the Mintsoft system and marketing system integration.