LCME
LCME has 130 years of inspiring musicians and celebrating diversity in the performing arts.
They are a diverse and forward-thinking community of learners, teachers, examiners, representatives and leading experts.
Since the college's founding in 1887, they have welcomed all who share our passion for music and drama, inspiring generations of students worldwide to become performers, composers, teachers and informed listeners.
Alexandra Marchant - Communications Manager
"The website looks great – thank you."
We designed and built the London College of Music (LCME) website on Umbraco, a .NET open-source platform.
.NET was a preference due to its robust nature and ease of integration and customisation. We have custom-built a membership system, directory and event management system on the site with plans to expand integration with the colleges' internal systems.
Emotio have also worked on brand strategy and messaging, optimised the website for search, and ran paid social advertising and Google Ads to drive teachers and students to download syllabus and repertoires.
The Challenge
The London College of Music Exams required a new website to increase users’ engagement in downloading exam syllabus and repertoires. This was to lead to an increase in exam bookings ultimately. The website was to become a portal for music teachers and feature a directory for people who wanted to learn musical instruments. It also needed to be scalable with LCME’s internal systems with the ability to integrate or replace all business admin processes. To drive engagement through the website and increase business growth through global partnerships.
The Solution
We designed and built the London College of Music website on Umbraco, a .NET open-source platform .NET was a preference due to its robust nature and ease of integration and customisation. We have custom-built the website membership system, directory and event management system with plans to expand integration with the colleges’ internal systems. Our team have also worked on brand strategy and messaging, as well as optimised the website for search and run paid advertising. The administration area now provides complete management of teacher data and membership. Over 50% of the site’s traffic comes from mobile devices, so special care was taken around how the responsive elements of this site worked to engage mobile users.
Services
- Brand Strategy
- Website Design
- Web Development
- Google Ads
- Social Ads
The Outcome
The website design facilitated quick access to key information, including subjects and information regarding their diverse qualifications in the performing arts. We also facilitated the sign-up of teachers to the teacher membership scheme and directory. Over 50% of the site’s traffic comes from mobile devices, so special care was taken around how the responsive elements of this site worked to engage mobile users. This has given our mobile traffic the best engagement metrics with a low 30% bounce rate and a session time over 3:30. Our team has spent several years growing the LCME brand and driving significant traffic to the website. In our first year, we reached over 300k users who matched our profiling with our brand campaign costing just 6p per ad recall lift. We also used video advertising via our videography team to increase engagement.
