LBS Properties: The Madison

LBS Properties is a property development and investment company focused on the residential and commercial sectors of the Central London market. Emotio managed the digital marketing channels required for generating off-plan buyers for The Madison’s units.

Louis Carstens - Sales & Marketing Manager

"Not only did you meet the tight deadline, but you met the full brief discussed and managed the impossible in some parts. Highly recommended and we will definitely work together again!"
LB Properties

LBS Properties entrusted Emotio with marketing London's latest residential icon,

The Madison. Standing tall at 53 stories and offering breathtaking views over Canary Wharf and beyond, these high-end apartments are a testament to modern living. Aimed at young professionals up to offshore investors - all seeking quality dwellings in one of the world's most sought-after cities – prices for each apartment start from £600k, rising as far as an astonishing £2M!

With such precious stakes, digital marketing activities needed to be bettered upon from the previous agency. So when engaging potential buyers, we left no stone unturned to drive enquiries. A multi-channel, worldwide campaign was implemented across Google, Social Media and two leading Chinese platforms - Weibo and WeChat. To further increase reach in Asia a subsidiary website for China was developed.

The Challenge

The Solution


  • Google Ads
  • Social Ads
  • Weibo
  • WeChat
  • Website Design
  • Website Build
  • Video Production

The Outcome