Working closely with Fusion’s head of Design, the website was crafted over several months to reflect the perfection that delivers on Fusion’s commitment to quality design in all things they do. Micro-interactions were vital to making this site feel slick and classy. The outstanding photographic work needed an equally impressive design to show the images. Even the way the navigation glides down when clicked was carefully considered to reveal a quality feel.

We also carried out search engine optimisation. This involved the on-page optimisation for keywords that are relevant to site rankings. After six months, the site had started to rank with no ongoing optimisation services for phrases such as ‘luxury developers London’. We also deployed a Virtual Billboard – Proximity Marketing Solution to promote the Birchwood development to passers-by. Finally, we ran Facebook ads to drive enquiries for property sales.