BSF GROUP
For over 30 years, BSF Group has established its name for innovative design, quality manufacture and prompt installation to a growing portfolio of clients from the industrial, commercial and residential sectors. BSF Group manufacture, supply, and install some of the most pioneering architectural glass technology available today.
Their extensive range of framing solutions includes curtain walling systems, shopfronts, doors, aluminium windows, bi-folding doors, sliding doors and glazed roofs. Their in-house expertise and industry knowledge ensures that they will find the right solutions for all individual requirements and budgets.
BSF Group sought a way to refresh their website.
We responded with an innovative plan that would allow the audience to engage on a deeper level.
Our team crafted an advanced WordPress CMS solution to capture the client's story and fulfill their needs. The website boasted remarkable usability, with technical details communicated clearly - enabling customers to become acquainted quickly with products on offer. As a result of this engaging experience, customer engagement levels shot up. After completion of web build we launched Google PPC and social media ad campaigns which drove significant traffic towards the site while encouraging enquiries into product offerings as well.
The Challenge
BSF Group sought to expand on the digital sphere, facing a unique challenge in doing so. With an extensive catalog of glazing products and case studies, it was no small task for their team to ensure that all information would be properly collated and featured across the new WordPress CMS platform. Coordination between multiple teams and meticulous execution were essential components necessary for this monumental project.
The Solution
Storytelling is essential for effective communication – and BSF embraced this as part of its mission. Through case studies, we were able to engage audiences at a deeper level, connecting them with the BSF brand; this allowed them to generate positive reactions from architects, tradespeople and fitters, bringing more enquiries into play.
Services
- Website Design
- Website Development
- Google Ads
- Social Ads
The Outcome
BSF’s website saw a leap in engagement, with all metrics improved – from page views to time spent on site. Customers praised the website for its professional appearance, which could not have come at a better time. As a result of our effective online marketing, BSF launched the website to an incredible start, as evidenced by the significant influx of enquiries they received!
