Nelson Goose
McCourt Entertainment is the creative force behind Nelson Goose, the beloved character and penned author of The Bike Ride, a whimsical children’s book that takes young readers on a magical adventure through enchanted forests and lively fields. Designed to inspire inclusivity, sustainability, and care for the world, The Bike Ride needed greater visibility to reach its full potential.
The Bike Ride – Bringing Nelson Goose to Life
McCourt Entertainment wanted to increase brand awareness for Nelson Goose, boost book sales through publisher platforms, and expand engagement through new music releases and animated bedtime stories, all while building an engaged audience of parents and children.
When we began, Nelson Goose and The Bike Ride were a completely new brand with zero online presence, making it essential to build awareness, engagement, and credibility from the ground up.
The Challenge
Bringing a fictional character to life in the digital space required a strategic and multi-channel approach. We needed to:
- Build awareness for Nelson Goose beyond the book audience.
- Drive book sales through publisher sites.
- Create a strong social presence that parents and children could engage with.
- Promote new music releases through digital marketing.
- Showcase Nelson Goose’s bedtime story animations, crafted by Emotio, to build emotional connections with families.
With multiple creative assets – including music videos, animations, and educational content – it was essential to develop a cohesive strategy that maximised exposure across digital platforms.
The Solution
To transform Nelson Goose into a recognisable brand and drive tangible results, Emotio implemented a full-scale digital marketing strategy:
Website & Social Presence – Developed a dedicated website and established a strong presence across key social channels with engaging, organic content tailored to parents and children.
Paid Advertising Campaigns – Leveraged targeted social ads and Google Ads to boost book sales and drive traffic to publisher sites.
Engaged Email Marketing – Built and nurtured an audience of parents through email campaigns, offering engaging content such as activity packs and reading tips.
Content Creation & Storytelling – Produced and promoted high-value content for parents, emphasising the importance of children’s literature and interactive reading experiences.
Video Marketing & YouTube Ads – Promoted Nelson Goose’s music videos and bedtime story animations through YouTube advertising and social campaigns to boost engagement.
This multi-channel approach ensured that every aspect of The Bike Ride was effectively marketed, from the book itself to the immersive brand experience built around Nelson Goose.
The Outcome
From zero online presence to a thriving brand, Nelson Goose found its audience. Over 3,000 books made their way into the hands of carers and young readers, thanks to a highly targeted digital strategy. Our paid campaigns didn’t just drive traffic – they brought results, generating over 4,000 high-intent clicks to publisher sites and building a loyal audience of 922 engaged subscribers at just $2.67 per lead.
Our email campaigns saw an impressive 44.4% open rate, proving that Nelson Goose had become more than just a book – it was a brand families connected with. The bedtime story animations and music videos gained traction, racking up over 11,500 views on YouTube, while the website became a hub for carers and young adventurers, welcoming 33,000 active users.
On social media, we built an engaged audience on Instagram, growing the following to over 3,000 in just five months, creating a space where parents and children could interact with the world of Nelson Goose beyond the book.
By turning Nelson Goose into a multi-platform storytelling experience, Emotio helped McCourt Entertainment build a lasting brand – one that resonates with both young readers and parents alike.
