J3 Advisory
J3 Advisory is a service enabling UK property professionals to navigate the funding and insurance markets with ease. They are continually growing their network across the latent defects insurance and lending landscape to create a mutually beneficial ecosystem for their clients to discover and access the whole market.
J3 Advisory tasked Emotio with increasing brand awareness and driving high-intent traffic.
Through GDN campaigns, we were able to focus on a particular target audience to drive leads.
The Challenge
J3 Advisory came to us as a relatively new startup. They were up against large competitors and needed to increase brand awareness for their B2B specific projects. Their main focus was on targeting a particular audience, such as chief executives and project managers within the construction industry.
The Solution
To increase brand awareness, we must use display campaigns to serve visually engaging ads on the Google Display Network (GDN) and in-market keywords. We further used discounted pricing to compete against competitors.
Services
- Google PPC
The Outcome
We successfully increased brand awareness among our target audience. Within just nine months, we successfully made almost 2M impressions and 23,500 Clicks with an average CPC of 1.69.
