Manufacturing
Repositioning Arkay for Growth
Arkay Windows had built a strong reputation within the aluminium glazing industry, but its existing website no longer reflected the scale of its offering or the expectations of modern users. With a growing audience spanning trade professionals, architects, contractors and homeowners, the challenge was to create a clearer digital experience that better showcased Arkay's expertise while simplifying navigation across a complex product range.
A Website Built Around User Journeys
Our approach focused on restructuring the entire website around the needs of Arkay's key audiences.
Through a streamlined information architecture, dedicated product landing pages and improved content pathways, we created a platform designed to support lead generation, strengthen brand positioning and provide a scalable foundation for future growth.
The Challenge
Arkay’s website contained a vast amount of valuable product and technical information, but years of content growth had created a navigation structure that felt overwhelming and difficult to navigate. Key products lacked visibility, user journeys were unclear, and the site struggled to effectively serve multiple audience groups with different requirements and goals.
The Solution
We redesigned the website architecture from the ground up, creating dedicated pathways for Trade, Commercial and Homeowner audiences. Priority products received conversion-focused landing pages, while technical resources, case studies and support content were reorganised into an intuitive structure. Using flexible page templates and a scalable content framework, we ensured Arkay’s team could easily manage future updates without ongoing development support.
The Outcome
The result is a modern, future-ready website that better reflects Arkay’s market position and product expertise. Improved navigation, stronger product visibility and audience-specific journeys create a more engaging user experience while supporting enquiries, quote requests and showroom bookings. The new platform provides a solid foundation for ongoing content marketing, lead generation and long-term business growth.
