No Letting Go
No Letting Go is the UK's largest provider of inventory management reporting services via 80 regional offices. This growth has been achieved by combining unique technology solutions with people committed to exceeding client expectations.
They are industry-approved award winners and are proud to be Lettings Supplier of the Year 2016 & 2018 and winner of Best in Category at ESTAS for the year 2020 & 2021. They are also accredited by Safe Contractor, the British Franchise Association (BFA), Property Redress Scheme (PRS) and are regulated by Association of Residential Letting Agents (ARLA: PropertyMark).
No Letting Go was looking to take the step in the evolution of their online presence.
It became essential to introduce conversion-oriented page templates with structural and functional updates. It was important for our client to rank highly for their top keywords.
With this, it was important for technical fixes to be made from a search engine optimisation (SEO) perspective. Through various digital marketing strategies, we have been able to successfully drive brand awareness and generate a significant increase in leads.
The Challenge
No Letting Go was looking to take the next step in the evolution of their online presence. The first is introducing conversion-oriented page templates and making structural and functional updates. They required updated layouts for key page sections. The site needed technical fixes from an SEO perspective. No Letting Go required to drive brand awareness and increase conversions whilst also ranking for the top keywords in their industry.
The Solution
Push awareness of the brand through video marketing. Our team have also been working on the brand strategy and messaging, optimising the website for search and running paid advertising through Google Ads. To introduce conversion-oriented page templates, make site structural and functional updates, and create a new modern and effective conversion-focused website that is adequately structured for SEO. Creating UX & UI updates to the website to fulfil a better user experience overall.
Services
- Brand Strategy
- Website Design
- Web Development
- Google Ads
- Website Technical Audit
- Search Engine Optimisation
The Outcome
In just less than three months, our Video Campaign massively boosted brand awareness. An impressive 115,000 impressions were gained, and tips were shared with our client on elevating that number even further. Our SEO optimisations have ranked us in the top 3 positions on Google for 10 of our keywords and on page one for almost 30 of our top keywords. We created a new modern, effective conversion-focused website appropriately structured for SEO. Improving your site’s design and user experience will ensure the website reflects a professional leading franchise business and increase credibility so that site visitors, be they via a search engine or referral, will have more confidence in picking up the phone or making a booking. Imagery, structure and typography are the foundations of an exceptionally designed website. The site must reflect your brand in both tone and quality. Through the careful design of both visual and site structure, we ensure the best user experience and maximise the site’s ability for conversions.
