# Artificial Intelligence (AI) Optimisation

> Source: https://emotio-design-group.co.uk/marketing-services/aio-geo-optimisation/
> Author: Damon Segal
> Published: 2025-10-27T10:35:47+00:00
> Modified: 2025-11-13T10:01:05+00:00

Get found in Google AI and ChatGPT with Emotio’s expert AIO strategies. Decades of SEO experience, future-proofed with AI. Start ranking smarter.

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overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="2/3" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text css_animation="fadeInUp" css="" text_direction="default"]/ Artificial Intelligence Optimisation (AIO)[/vc_column_text][split_line_heading animation_type="line-reveal-by-space" font_style="h1" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="An GEO Agency in London you can trust" font_size="5.5vw" text_direction="default"][/split_line_heading][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/3" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" top_padding="7%" constrain_group_1="yes" bottom_padding="7%" top_padding_phone="0%" bottom_padding_phone="26%" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/3" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" top_margin_phone="-40px" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="2/3" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][split_line_heading animation_type="line-reveal-by-space" font_style="p" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="If you’re looking for an GEO (Generative Engine Optimisation) agency in London that knows how to get results, you’re in the right place. We’ve been helping businesses harness the power of data, automation and intelligent targeting long before AI was a buzzword. Our award-winning team uses smart tools and strategic thinking to make your digital presence work harder — delivering better engagement, conversions and efficiency where it counts." max_width="600" text_direction="default"][/split_line_heading][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bg_color="#000000" bg_image="2442" bg_position="left top" background_image_loading="default" bg_repeat="no-repeat" scene_position="center" top_padding="5%" top_padding_tablet="5%" text_color="light" text_align="left" row_border_radius="none" row_border_radius_applies="bg" zindex="10" overflow="visible" advanced_gradient="linear-gradient(0deg, rgba(0,0,0,0.478) 0%, rgba(243,243,243,0) 48%)" shape_divider_position="top" bg_image_animation="clip-path" clip_path_animation_type="scroll" clip_path_animation_applies="row" clip_path_start_left_desktop="14%" clip_path_start_right_desktop="14%" clip_path_end_left_desktop="0%" clip_path_end_right_desktop="0%" clip_path_start_roundness="20px" clip_path_end_roundness="0px" animation_trigger_offset="0.00,100.00" animation_trigger_origin="top" trigger_offset="30.00,60.00" gradient_type="advanced" shape_type="straight_section" advanced_gradient_display_type="linear"][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="0px" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" 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shape_type=""][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/3" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" advanced_gradient_angle="0" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" gradient_type="default"][split_line_heading animation_type="line-reveal-by-space" font_style="h1" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="We’ll get you found in AI-powered search, not just Google" text_direction="default"][/split_line_heading][divider line_type="No Line" custom_height="2vh" custom_height_tablet="70vh" custom_height_phone="3vh"][split_line_heading animation_type="line-reveal-by-space" font_style="p" text_color="#000000" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="The way people search has changed. It’s no longer just about page one of Google , it’s about showing up in AI-driven results, like Google’s Search Generative Experience (SGE) and tools like ChatGPT when customers ask questions.

That’s where GEO (Generative Engine Optimisation) and AIO (Artificial Intelligence Optimisation) comes in. We’ve built it into every part of our SEO process, helping businesses appear in these conversational, intent-led results. From structured data and trusted content to intelligent linking and query-matching, we make sure your site is visible in the moments that matter.

We’ve been optimising for Google since day one, and now our CEO trains other businesses on how to adapt their strategy for AI. When it comes to staying ahead, we’re already there." max_width="600" text_direction="default"][/split_line_heading][divider line_type="No Line" custom_height="5vh" custom_height_tablet="70vh" custom_height_phone="3vh"][nectar_cta btn_style="arrow-animation" heading_tag="h6" button_color="default" text_color="#000000" button_border_thickness="0px" link_type="regular" alignment="left" alignment_tablet="default" alignment_phone="default" display="block" display_tablet="inherit" display_phone="inherit" link_text="Let's talk" url="/contact/" font_size_phone="4vw"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bg_color="#1b1b1b" scene_position="center" top_padding="12%" bottom_padding_phone="5%" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overflow="visible" advanced_gradient_angle="0" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none" gradient_type="default" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bottom_padding="10%" bottom_padding_tablet="10%" bottom_padding_phone="20%" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" centered_text="true" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/6" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" centered_text="true" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="2/3" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][split_line_heading animation_type="line-reveal-by-space" font_style="h1" text_color="#ffffff" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="How we GEO your website" text_direction="default"][/split_line_heading][divider line_type="No Line" custom_height="2vh" custom_height_tablet="70vh" custom_height_phone="0"][vc_column_text css="" text_direction="default"]

We don’t just optimise for Google, we optimise for how search works today.

Our GEO (Generative Engine Optimisation) strategy starts by ensuring your website is built in a way that search engines and AI platforms understand. That means selecting the right keywords based on intent and opportunity, and structuring your pages with context-rich content that matches real-world queries — the kind people are now asking in platforms like ChatGPT and Google’s AI overviews.

We’ve even developed our own **AI-powered Schema plugin for WordPress**, built to make your content clearer to search engines and more likely to appear in AI-generated answers. This plugin automates structured data markup at scale, helping Google and AI models confidently surface your pages as trusted sources.

Once your site is technically sound and fully optimised, we shift focus to high-quality content creation, distribution, and link strategies. Every month, we refine your on-page elements, monitor technical health, and build meaningful authority signals to keep your visibility growing across traditional and AI-powered search.

[/vc_column_text][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/6" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bottom_padding="10%" bottom_padding_tablet="10%" bottom_padding_phone="20%" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="padding-4-percent" column_padding_tablet="no-extra-padding" column_padding_phone="no-extra-padding" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][split_line_heading animation_type="line-reveal-by-space" font_style="h1" text_color="#ffffff" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="On-Page Optimisation"][/split_line_heading][divider line_type="No Line" custom_height="2vh" custom_height_tablet="70vh" custom_height_phone="0"][split_line_heading animation_type="line-reveal-by-space" font_style="p" text_color="#979797" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="If you are looking to improve your website's ranking, on-page optimisation is an important aspect of generative engine optimisation (GEO). Optimising on-page elements can have a big impact on your rankings, and it's important to do it properly." text_direction="default"][/split_line_heading][/vc_column_inner][vc_column_inner column_padding="padding-4-percent" column_padding_tablet="no-extra-padding" column_padding_phone="no-extra-padding" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][split_line_heading animation_type="line-reveal-by-space" font_style="h1" text_color="#ffffff" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="Off-Page Optimisation"][/split_line_heading][divider line_type="No Line" custom_height="2vh" custom_height_tablet="70vh" custom_height_phone="0"][split_line_heading animation_type="line-reveal-by-space" font_style="p" text_color="#979797" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="When it comes to off-page optimisation, like building authority, there are a lot of things to think about. The key is to ensure that you follow the right strategies. If you don't, you can lose valuable citations in GPT results." text_direction="default"][/split_line_heading][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bottom_padding="10%" bottom_padding_phone="20%" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="padding-4-percent" column_padding_tablet="no-extra-padding" column_padding_phone="no-extra-padding" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/4" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][divider line_type="No Line" custom_height="2vh" custom_height_tablet="70vh" custom_height_phone="0"][/vc_column_inner][vc_column_inner column_padding="padding-4-percent" column_padding_tablet="no-extra-padding" column_padding_phone="no-extra-padding" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="3/4" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid" column_padding_type="default" gradient_type="default"][split_line_heading animation_type="line-reveal-by-space" font_style="h1" text_color="#ffffff" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="30 years of digital and tech experience" text_direction="default"][/split_line_heading][divider line_type="No Line" custom_height="2vh" custom_height_tablet="70vh" custom_height_phone="0"][split_line_heading animation_type="line-reveal-by-space" font_style="p" text_color="#979797" line_reveal_by_space_text_effect="default" stagger_animation="true" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="We’ve been working with AI long before it hit the mainstream — in fact, our tech business has been developing AI-driven solutions for nearly a decade. We’ve used GPTs since they were first released and have built that knowledge into how we optimise websites today.

From structured content that AI models understand to smart automation that keeps your site ahead of algorithm updates, we’re helping businesses get found in the new era of search — including Google’s AI results and tools like ChatGPT.

If you want to rank where your customers are really searching, get in touch." text_direction="default"][/split_line_heading][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_content" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none" gradient_type="default" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][nectar_global_section id="1638"][/vc_column][/vc_row]